Pemberdayaan UMKM Dalam Pendapat Usaha Cemilan Ringan Melalui Pemasaran Media Brosur di Desa Bajak IV

Sinta Silviyani, Ahmad Afandi

Abstract


MSMEs in Indonesia have become an important part of the economic system in Indonesia. This is because MSMEs are business units that are more numerous than large-scale industrial businesses and have the advantage of absorbing more labor and also being able to accelerate the process of equity as part of development. One of the MSMEs in Bajak IV Harjosari II Village is light snack MSMEs in the form of peanut brittle and onion cake. These MSME actors have problems, such as poor marketing and the absence of product logos in packaging. Another problem with marketing is the inadequacy of the media to promote the MSME business. In this case, Brochure media is the right solution in marketing media for MSME actors. Brochure media is one of the right solutions for business actors who do not have adequate media for marketing.

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References


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DOI: https://doi.org/10.56114/maslahah.v3i3.439

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